Cancer Essay Example | Topics and Well Written Essays - 1000 words - 1

Cancer - Essay Example There are many factors causing cancer but unfortunately, we have not been able to clearly identify them. However, the United States Surgeon General published a report in 1988 "that diet could be responsible for up to 70% of all cancers - with a (conservative) 'best estimate' suggesting that diet was responsible for 35% of all cancers." (Coleman, 1995). Agents or substances that promote cancer, called carcinogens, cause cancer through alteration of metabolism in the cells or directly damage the DNA structure in cells. Most of these carcinogens are obtained from food like stored grains, nuts and peanut butter, and numerous potent carcinogens, which are similar to those found in cigarettes, may also be produced in cooking protein-rich food at high temperatures like broiling or barbecuing meat. Evidences show that fruit and vegetable rich diet lowers the risk of heart disease and stroke. One study done as part of the Harvard-based Nurses' Health Study and Health Professionals Follow-up Study, the longest and largest study about the subject in history in which dietary habits of roughly 110,000 men and women were monitored for 14 years. In this study, it is clear that the higher the average daily intake of fruits and vegetables, the lower the risk of acquiring cardiovascular illnesses, as compared to those with less fruits and vegetables intake, were 30% less likely to have a heart attack or stroke. According to the Harvard School of Public Health, early studies revealed that a fruit and vegetable diet is likely to be a protection against certain cancers. A research on fruits, vegetables and cancer by the International Agency for Research on Cancer, which is part of the World Health Organization, states that: "There is limited evidence for a cancer-preventive effect of consumption of fruit and of vegetables for cancers of the mouth and pharynx, esophagus, stomach, colon-rectum, larynx, lung, ovary (vegetables only), bladder (fruit only), and kidney. There is inadequate evidence for a cancer-preventive effect of consumption of fruit and of vegetables for all other sites." However, considering all evidence from human epidemiological, animal, and other types of studies, it appears that eating more fruit "probably lowers the risk of cancers of the esophagus, stomach and lung" and "possibly reduces the risk of cancers of the mouth, pharynx, colon-rectum, larynx, kidney, and urinary bladder." Eating more vegetables "probably lowers the risk of cancers of the esophagus and colon-rectum" and "possibly reduces the risk of cancers of the mouth, pharynx, stomach, larynx, lung, ovary and kidney." All fruits and vegetables contribute to minimize the risk of heart diseases, but green leafy and cruciferous vegetables, and citrus fruits and juice are the biggest factors in this field. Two studies in Harvard show that adding fruit and vegetable intake by one serving a day can surely reduce risks of coronary diseases by 4%. For ten years, researchers at Johns Hopkins in the US and Yonsei Univerity in Korea monitored about

MUSCULOSKELETAL Essay Example | Topics and Well Written Essays - 250 words

MUSCULOSKELETAL - Essay Example Factors such as doing heavy physical work may cause degeneration of discs. Obesity, which can be linked to the patient’s lifestyle and the family’s history, may as well cause disc degeneration (Rajasekaran, Venkatadass, Babu, Ganesh, & Shetty, 2008). A thorough understanding of the five factors and how they are interrelated is important in the treatment of the patient. I agree with Christopher Johnson on prioritization of treatment as the best thing to do. This is because it aims at relieving the acute nature of the patient’s injury thereby alleviating pain. This way, his good health will see to it that he can carry on with his activities of daily living. When treated, the patient will be capable of reaching out to his relatives and friends for assistance. The assistance may come I form of meal preparation and transportation to and from physical therapy (Fink, Gebhard, Fuerst, Berger & Schà ¤fer, 2013). The patient’s overweight could be caused by factors such as stress and depression, which can lead to overeating or poor food choices (Mikhael at al., 2013). The patient’s counseling will only be effective if the pain is relieved first. (2013, April). Management of newly diagnosed symptomatic multiple myeloma: updated Mayo Stratification of Myeloma and Risk-Adapted Therapy (mSMART) consensus guidelines 2013. In Mayo Clinic Proceedings (Vol. 88, No. 4, pp. 360-376).

Strategic Market At Coca Cola Company

Strategic Market At Coca Cola Company 1.0 Introduction and Background: Coca Cola Company is one of the leading manufacturers of sort drink in the whole World. Coca Cola was launched in May 1986 by Dr. John S. Pemberton in Atlanta Georgia. The name Coca Cola was suggested by Dr. Pembertons bookkeeper, frank Robinson. He reserved the name Coca Cola in the flowing script that is well-known today. The Coca Cola is most important manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, company in the World, which are used to produce nearly 500 beverage brands that make up for its wide portfolio. The market which I shall be investigating is the soft drink market in the UK, although I think its important that I consider the whole market including soft drinks and energy drinks. This is because soft drinks and Energy drinks are competing with other alcoholic mixer, (2008). This report will focus on a product part of this market and I have chosen the market leader for stimulant drinks, Coca Cola. I shall be examining marketing planning process, and its activities and justifications. Also, marketing environment is included, Internal audit, External audit, macro environment, and looking at the product with PESTLE, SWOT Analysis (Internal strengths and weaknesses). Furthermore, It Includes Porters five forces and Ansoffs Matrix, BCG Matrix and other tools and techniques. At the end, I have given three marketing options and recommended approach after these bibliography. 2.0 Strategic Marketing Planning Process: Strategic marketing is a process in which to develop a strategy to cope with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities and design an appropriate organisational structure to ensure the performance desired is achieved. Corporate strategy is a process in which approach to future that involves examination of the current and anticipated factors associated with customers and competitors and the firm itself, aligning policies, practices, and resources to realize that vision, (2010). Planning and plans are two very different concepts. Planning refers to the process of developing a coherent plan, while the plan is the output from the process. A successful marketing campaign must incorporate strategic marketing planning. Strategic marketing planning is the process of researching a market and its environment to determine the target market. It involves determining what the target market wants and the types of messages that resonate with that audience. Marketing is one of the key elements in addition to other functions without which the company cannot get success. Therefore, marketing planning is a set of document in which details of action is given to achieve the objects set by the management for a period of one or up to five year. It could be based on selling of any kind of product. Its very important to have a very aggressive plan if you are not an introducer of new product and still you want to grab the market, (2010). 2.1 Marketing Planning Benefits: Marketing plan comes through a long process, it starts from a single department and ends up to management decision, plan must be always like easy to understand for management to approved it and realize the facts of market strategies for what they want from customer. Coca Cola always makes a attractive marketing plan which always looks different from others, for now this marketing plan which is very supportive for the organisation is just because it meets the need of customer in a very smart way like they introduced a new Cherry Coke flavour which is they want to be market the product by new style which a customer attract and also get some benefited for an organisation. If the plan is according to organisation and customer then it is easy to take decision for management. Plan should be compressed and productive for organization. Plan should be not so long time process and not to be very costly. Plan should be as per new techniques and 3D type as per new generation like Plan should be process after research Plan should be shows new market prices, long life and skill full. If the plan is according to companies favour so there is no any chance that it could be rejected. Always approach will be positive to make the plan competitive and advance. Coca Cola always looks in those matter which are highly skilled, attractive and sincere with the organisation, to gain the agreement for strategic plan for organization is a very important role for marketing department to extent their plans which are still are in favour of organisation and as before management like the approach to get always new marketing styles, the best approach for management is that to produced their best efforts to capture the market because now a days there are so many competitors in the market if they lack in the advertisement or promotion or introducing in new products then it could be easy for other competitors to overcome, (2010). Marketing Planning Process: There are ten stages of the Strategic Marketing Planning Process which are given bellow in tables. Table 1: The Marketing Planning Process Stages Description Stage 1 Mission Statement At this stage the board establish a long-term vision for the company. This entails communicating a memorable statement easily understood by employees and other key stakeholders. Stage 2 Corporate Objectives At Corporate Objectives the organisation setup the desired level of profitability, business boundaries, such as products/markets, facilities and size of labour force and other corporate objectives, such as social responsibility, corporate image, stock market image, employer image, etc. Stage 3 Marketing Audit Marketing Audit is a structured review of your current marketing activities. It is a systematic review of all the external and internal factors that have affected a companys commercial performance over a defined period. Stage 4 SWOT Analysis SWOT analysis is a tool for auditing an organisation and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Stage 5 Assumptions At this stage assumptions are made on the basis of marketing audit and swot analysis. Marketing manager must keep in mind it should not too broad. Stage 6 Marketing Objectives and Strategies In this stage the objectives and strategies relate to the companies products/services and brands and to the markets you currently/ propose to operate in. Objectives are about deciding what you are offering (selling) and to whom. Strategies are about how you are going to achieve these things. Stage 7 Estimate Expected Results At this stage to employ judgement, analogous experience, field tests and so on. Also, to test out the feasibility of the objectives and strategies in terms of market share, costs, profits and so on. Stage 8 Identify Alternative Plans and Mixes In a strategic marketing plan, It is normally at this stage board identifies alternative plans and mixes are considered. Stage 9 Budget The budget is the process of documenting the expected costs of the proposed marketing plan. To justify all marketing expenditures from a zero base each year against the task that you wish to accomplish. In reality budgets are often incremental, that is, they are based on what was spent in the previous year. Stage 10 First Year Detailed Implementation Programme This may involve spending money on advertising, launching new products, interacting with potential new customers, opening new retail outlets etc. Its major function is to determine where the company is, where its wanted to go and how it can get there. It should be used as an aid to effective management, (McDonald 2006, p. 379-393). I have described all activities and justification in the Marketing Planning Process which are given bellow in table. Table 2: Activities and Justification in the Marketing Planning Process: Stage Activities Justification Stage 1 Mission Statement Board meetings Objectives discussion Target of the company Motivate employees and customers Lack of motivation and output It gives the direction to the company Stage 2 Corporate Objectives Financial forecast Provide long-term stability Profitability of the products Predict financial forecasting Overall company operations It gives review policies and desired level of profitability Stage 3 Marketing Audit Marketing environment objectives Perform STEEPLE Analysis Competition and Market share Competitive advantages Examine internal and external information and procedures Life cycles for major products and for market segments Policies and competitive advantages of other organisation Stage 4 SWOT Analysis Trend in the market Knowledge of the business Value added by competitors Setting objectives and strategies Data Collection Focusing internal and external key factors such as, internal strengths and weaknesses and external opportunities and threats. A summary of reasons for good and bad performance Stage 5 Assumptions Government policies Economic data Major competitors Price competition It is made on planning environment Pick the right market and sell the right products It emphasises on success factors Stage 6 Marketing Objectives and Strategies Sales promotion objectives Marketing objectives Pricing objectives Advertising objectives Social responsibility Marketing objectives and Strategies are made on marketing plan Advertising, pricing and promotion service levels Highlight sales value, sales volume, percentage penetration of outlets Stage 7 Estimate Expected Results Employ judgment Analogous experience Field test Gap analysis on actual and desired results To test out the viability of market share At this level managers set the expected results Stage 8 Identify Alternative Plans and Mixes Motivate alternative strategies Promote mixes Manage the business Choose the best tactics Understand what market works and what doesnt work From alternative plans managers select best suitable plan Stage 9 Budget Advertising cost and expensive Zero base Emphasis on yearly marketing budget Spend their budget more efficiently and effectively Get smart about market every year they are in business Budget prepare by board of director and marketing managers. Stage 10 First Year Detailed Implementation Programme Customer plans Sales promotion plans Goals are divided into sub goals. Market plans (McDonald 2006, p. 379-393) Target their primary customer Focus on achieving specific objectives In sub goals include pricing plans product plans, promotional plans and market plans with objectives The External Market Audit and External Environment (Macro) Analysis: In this section of the report, I have used some data, of tools and techniques that are relevant to Coca Colas current situation relevant examples. External environment is important to marketing decision making. Initially, I have shown data on market share and growth of UKs soft drink markets. 3.1 External Audit: For scanning external audit and external (macro) environment of Coca Cola I have used Porters five forces. In this part of report to scanning soft drink position in the UKs soft drink market two tables are given. From the above table of UK soft drink market share in 2010, it is clear that Coca Cola is the market leader among competitors. Coca Cola hold 44% of soft drink market share whereas Pepsi is in the second position by holding only 23% (2010). From the above table we can see Coca Cola and Cadbury have the most significant growth rate by 1% in the last year and Pepsi and other drinks lose their share by -1%. Fruit Juice has only 0.04% growth in last year. For analysing external market in this part, I have given Porters (1985) five forces model which is given below: Barriers to Entry: It involves; Importance of economy of scale, for example, a new Coca Cola drinks. Challenging with established brands, for example, Coca Cola, Diet Coke. High upfront capital costs or legal requirements, for example, intellectual property protection, factories etc. UKs soft drink market is established by some well known brands, such as, Pepsi, Cadbury, Fruit juice etc. It is very difficult to enter in this market by other competitors. Coca Cola has a long history of heavy advertising and this has made it enormous amount of brand equity and loyal customers entire over the world. Substitutes: It contains; Large numbers of substitutes, for example, coffee, beer, juices, water etc are available in the market for customers but it is countered by brand equity, huge advertising, and making their product easily available for customers. Coca Cola expand its business in the UK by offering substitutes it selves to protect Coca Cola from competition. Its products and services can be easily substituted with another type of product and service such as public transport being used instead of private transport. Buyer Power: It consists of; Large amount of buyers, for example, Wal-Mart or Tesco. Undifferentiated brands and low switching costs. As there are many soft drinks in the UK, so the bargaining power of buyer is extremely very high. Buyers ability to walk away or get an alternative, if buyer does not satisfied with our products or services he can get an alternative products or services. Supplier Power: It includes; Supplier does not depend on one or a small amount of buyers. Supplier product is necessary to buyer. In the UK, soft drinks bargaining power of supplier is low, as the market size is large so suppliers always want to keep contracts by providing low price. A large number of buyers but a small number of suppliers. Most of the times raw materials needed to create concentrate are basic commodities, for example, colour, flavour, additives, sugar etc. Basically, these are the main commodities. Existing Competitors: It computes the degree of competition between existing competitors. Rivalry will be higher if; In the UK, there are a huge amount of similar sized companies, for example, Pepsi, Robina, Red bull etc. Competitors can lead to a dynamic periods of aggressive pricing and promotion in war for customers. Products and services are supposed as a commodity by consumers and resulting in low switching cost for consumers. 3.2 External (macro) Environment Analysis: PESTEL Analysis for external (macro) environment of Coca Cola. PESTEL Analysis undertaken to understand local, global factors influencing business and potential opportunity and threats. Here PESTEL analysis given bellow in a table: Table 1: PESTEL Analysis: Political Economical National Government Regulatory bodies Trade Associates Government Stability Newly Industrialised Employment Law Critical Global Market Important Political Events Market Structure Government Policy Taxation Interest Rates Personal Saving Rates Money Supply Inflation Disposal Income Social-Cultural Technological Population Demographics Culture Attitudes to Work and Leisure Current Issues Income Distribution Social Mobility Lifestyle Changes Level of Education Products Materials / Components Processes Distribution / Spending on Research Marketing/Administration Rates of Obsolescence New Discoveries / Developments / Product Innovations Legal Environmental Competition Law Health and Safety Employment Law National and World Legislation Trading Policies Regulatory Bodies Global Warming Environmental Issues Local and National Issues Current and Future Environmental Legislative Changes Recycling Considerations Source: http://www.slideshare.net/Jackieken/the-marketing-audit-download-ppt Political Factors: Coca Cola operates globally and their performance is influenced by the political stability and instability of these countries. There is currently political stability in the UK and Coca Cola business is flourishing, (2010). Economical Factors: High inflation in any of the counties will cause the price of Coca Cola to rise and consumption of Coca Cola may fall. The UK economy is recovering from recession and employment level is rising people will consume more Coca Cola products, (2010). Social Factors: Consumers in the different counties will have different taste and perception about Coca Cola. In the UK the brand is known for quality products and marketing it will be easier, (2010). Technological Factors: The present environment is technological driven and the need for dynamic development. Coca Cola has got experienced research and development (RD) team who find out new technologies to improve productivity, (2010). Legal Factors: The Coca Cola Company gets all the rights applicable in the nature of their business and every invention and product developments are always going into the copyright process, (2010). Environmental Factors: According to the data of the Coca Cola Company, all the services are strictly approved according to the environmental laws inflicted by the government, (2010). 3.3 Changes in the External (Macro) Environment: The Coca Cola Company has faced many changes in the external environment that have changed the management of the company. During the World War II, the Coca Cola was able to continue the position of the company, at the same time. The Coca Cola was able to enter fresh markets despite of the environment. The company turned out to be more aggressive through supplying free drinks for the GIs in the World War II. During this the corporation was able to hit two birds at one stone. First, because the carbonated drinks sent by the company, it became a loyal symbol by the United States soldiers in which guided to consumer loyalty. Second, the Coca Cola was able to get benefit of the situation and determined the product in newly occupied countries by the Helper forces and due to the company created plants in different locations in the whole World paving the method for its post war expansion. Another thing is that, the external environment is the change of flavour and believes of the consumers. In the mid-1980s where the Americans favoured the sweet flavour of the competitor product, the company made its complement but it turned into a commercial failure. Coca Cola changed its management strategy and restored the old formula, and just changed its name, such as, Coca Cola Classic. After that Coca Cola got its position again and it released latest versions of Coke that address the needs of these kinds of customers, These products are included by Diet Coke and Coca Cola Zero. According to Bool, (2008) companies, for example, Coca Cola is necessary to change due to trends that have a huge impact on its business; another trend is health and fitness. Many people are spending extra money on their health; In addition, Coca Cola launched its new products which are a calorie burning soft drinks, such as, Enviga, Diet Coke, Coca-Cola Zero, and Coke. Furthermore, Coca Cola is working together with the Swiss company Nestle. Coca Cola is contracting with innovation and change. For the duration of the Asian Financial Crisis, Coca Cola was also prompted to change its courses of management in that specific region. The responses and reactions of Coca Cola with the external environment are its internal changes. Organisational Change Management: This theory presents a general process for managing the change in the side of the people at an organisational level (Kotter, 1996). According to Hiatt and Creasey, the organisational change management is contains three stages, which are, preparing for change, managing change and reinforcing change. The theory of organisational change management was efficiently used by Coca Cola. Various managers in different branches of the World have operated organisational change management in order to address the matters that the Coca Cola faced. According to the current stage, the main emphasis of the Coca-Cola is to get the needs of their consumers with outstanding product developing and product distribution. Coca Colas change management is very weak since Coca Cola forecasted that there are a number of marketing challenges in the near future that they have to face. 3.4 Internal Audit (SWOT Analysis: Strengths and Weaknesses Analysis of Coca Cola): This part of report provides information about current and previous years profit and loss account data, market share data, performance graph which have indicated internal or operational strengths and weaknesses of current marketing strategy and BCG Matrix. Profit and loss account indicates operational excellence of current marketing strengths. We see a consistent growth in the profit margin. In 2009 profit after tax was 4,318 and in 2010 it became 7,415. It is increased by 3,097 million pounds in a year. Market share of UKs soft drinks: Analysing market share of UK soft drinks, it is clear that Coca Cola is the market leader by getting 44% of total market. The comparative positioning of Coca Colas market share with respect to other leading players in the market has been illustrated as follows, (2010). Performance Graph: Performance graph of Coca Cola and Pepsi over the last five years can be summarised with the help of growth in following key indicators, (2010). This graph clearly shows that Coca Cola in 2006, it was slight increase in profit margin but in 2007 it was slightly decrease. From 2008 to 2010 market growth of Coca Cola was increase year by year. Internal Strengths of Current Marketing Strategy: Coca-Cola has been an intricate part of American culture for over a century. The products image is laden with sentimentality, and this is an image many people have taken deeply to heart. Coca Cola is a very recognizable firm. Its products/brands are available everywhere in the World. Its popularity is one of greater strength is virtually incomparable. Coca Cola deals with huge amounts of money every year. Similarly, whole businesses they have had their ups and downs monetarily, but Coca Cola has done very well in this section and Coca Cola will go on to do well and make better than its competitors (Pepsi). The money they are earning, it is significantly better than most beverage companies (competitors), they use into their own company so that they can get well, (2010). Everybody is known very well Coca Cola in the World. Its image is displayed on hats, collectible memorabilia and t-shirts. There is no doubt, no beverage firm (competitor) compares to Coca Colas social popularity status. And this extremely recognizable branding is one of Coca-Colas greatest strengths, (2010). Even though, Coca Cola controls almost 44% of the whole drinks market, the changing health-consciousness attitude of the market could have a serious effect on Coca Cola. In addition, according to Bettman (1998), Coca-Colas bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and managed by independent business people who are authorized to sell products of the Coca-Cola Company. Because, Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers, (2010). Internal Weaknesses of Current Marketing Strategy: Coca Cola has many weaknesses; they need to be finished these weaknesses, if they want to increase the next level. Now a days, constant shift to health products, some products could probably lose customers. This fresh focus on weight and health might be a problem for the item that is labelled detrimental to your health, (2010). Coca-Cola has recently reported some declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power. According to an article in (Fortune magazine), in Japan, unit case sales fell 3% in the second quarter scary because of Japan produces around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Cokes volume and none of these markets are performing to expectation (Mclean, 1998). Word of mouth unluckily is something that is very difficult to control. Although, people would have their views, Coca Cola has to try to control their negative views. If bad views are extinguish to people who have yet to try Coca Cola products, after that could create lost of customers which shows why word of mouth is a weakness, (2010). Coca Cola produces many drinks, some are very popular such as, Coke, Diet Coke and Sprite but Coca Cola has approximately made 500 different types of brands, such as, carbonates, energy drinks, sports drinks, fruit juices, water etc. Most of them unknown and rarely seen for available purchase. These drinks do not mostly taste bad, but are rather a result of low profile or nonexistent advertising, (2010). As we know, health is a significant matter in 21st century. Coke have high level of sugar and caffeine content. Boston Consulting Group Matrix (BCG Matrix): The BCG matrix method is the theory to determine list of priorities that should be given in the product portfolio of a business unit. There are two dimensions should be analyzed in the implementation of this method; market share and market growth. There are four characters in this diagram represent four categories of products in companys portfolio, which are given bellow. Stars: It represents the products that have a high market growth and high market share. Products in this class usually need a fairly high cost in the process of development. For example, Coca Colas bottled water (Dasani). Question Marks: It represents the products that have a high market growth and low market share. In this category, products have the worst cash characteristics because they have high level of the demand but low returns because of their low market share. For example, Coca Colas energy drink brand (Full Throttle). Cash Cows: Cash cows represent the products that have low market growth and high market share. In this class products should have huge level of profits and cash generation. In order to achieve that result, company should keep their level of investment low because the market growth for these products also low. Such as, namesakes soft drink (Coca-Cola). Dogs: Dogs represent the products that have low market growth as well as market share. Products in this category will absorb a lot of cash but low level of returns because low provided market share and weak market growth. For example, sweetened juice drinks (Hi-C), (2010). Coca Cola would use income from Coke to invest their primarily in Dasani and Full Throttle, whereas, looking to sell off Hi-C to some private equity fund with huge amount of cash on its hands. It is able to standard product life cycle tends to have five stages which are given bellow. Development Introduction Growth Maturity Decline As a result, Coca-Cola is presently in the maturity stage, which is evidenced mainly by the fact that they have a large, loyal group of stable consumers. In addition, cost management, product differentiation and marketing contain more important as growth slows and market share becomes the key determinant of profitability. In international markets the product life cycle is in more of a growth trend Cokes advantage in this section is primarily due to its establishment strong branding and it is now able to use this part of stable profitability to support financially the domestic Cola Wars, (2010). 4.0 Ansoffs Matrix: This Matrix was developed by Igor Ansoff; it is one of the most well known frameworks for deciding upon strategies for growth. It is a tool that helps the company to decide their product and market growth strategy. It is determined by two scopes of option which are products and markets. It consists of market penetration, product development, market development and diversification. Market Penetration: Selling more of an existing product to an existing market. It is going deeper into a market, such as, coke and diet coke. Coca Cola in UK is doing market penetration through the selling its products to the business buyers and retailers who are huge multinational organizations like Tesco, Asda, McDonalds, Subway, KFC and many more. Market Development: Selling an existing product in a new market, for example, taking out various bottle sizes to attract different buyers. It is called market development. Many flavours of Coca Cola are not being sold in every shop, retailer market and other business buyers. Coca Cola can develop a new market if they introduce those flavours in their market. Product Development: Selling a new product to an existing market. It is called product development, such as, creating changes to a product, for example, a new flavour like Coca Cola Vanilla. Coca Cola Company can do product development by introducing the new flavours in UK which are not sold anywhere in the World by the Coca Cola company. Diversification: Selling a new product to a new market. This is called diversification. Coca Cola recognized the need for a new sports drink and introduced PowerAde. Coca Cola can produce new products, which are not manufactured by it before. Coca Cola is only dealing in beverages but it can also produce its own snacks item as the Pepsi is manufacturing Lays which are eaten with the beverages, (2010). New Marketing Strategy: In this section of report, I have discussed three marketing strategy options that the organisation ca

First Amendment Essay -- Governmental Freedom Constitution Essays

First Amendment The modern American conception of freedom of speech comes from the principles of freedom of the press, and freedom of religion as they developed in England, starting in the seventeenth century. The arguments of people like John Milton on the importance of an unlicensed press, and of people like John Locke on religious toleration, were all the beginning for the idea of the â€Å"freedom of speech†. By the year of 1791, when the First Amendment was ratified, the idea of â€Å"freedom of speech† was so widely accepted that it became the primary, and a very important issue in the amendment. â€Å"Freedom of press† came with it to insure that the written and printed as well as oral communication was protected: â€Å"Congress shall make no law †¦ abridging the freedom of speech, or of the press.† From the 1791 and until the beginning of the twentieth century the idea of â€Å"freedom of speech† and the â€Å"freedom of press† was not interfered in by the judicial system. And only during World War I did the Supreme Court actively start to work on the issue of the â€Å"freedom of speech/press† of the First Amendment. In 1919 cases like Schenck vs. United States and Abram vs. United States did the new interpretation of the First Amendment come into place. Schenck vs. United States was argued on January 9 and 10, 1919. The first charges were based on him breaking the Espionage Act of June 15, 1917, because he was getting on the way of the governments recruiting practices, Act of May 18, 1917, while the country was at war with German Empire. The second charge was a conspiracy to commit an offense against the United States, to use the mails for the transmission of the things that were declared to be non-mailable by title 12, 2, of the Act of June 15, 1917. What happened was, that in 1917, when the American troops were away fighting the war, the general secretary of the Socialist party, Charles T. Schenck, and the members of the party mailed between 15,000 and 16,000 pamphlets to draftees. Those pamphlets described draftees as â€Å"a little more than a convict† and tried to convince them to resist conscription. The case was decided March 3, 1919. Mr. Justice Holmes delivered the opinion of the entire Court. He stated that â€Å"in many places and in ordinary times the defendants in saying all that was said in the circular would have been within their constitutional righ... ...ts to change the mind of the country. Now nobody can suppose that the surreptitious publishing of a silly leaflet by an unknown man, without more, would present any immediate danger. The ultimate good desired is better reached by free trade in ideas†¦ the best test of truth is the power of the thought to get itself accepted in the competition of the market†¦. That at any rate is the theory of our Constitution. It is an experiment. While that experiment is part of our system I think we should be eternally vigilant against attempts to check the expression of opinions that we loathe†¦ unless they so imminently threaten immediate interference with the lawful and pressing purposes of the law that an immediate check is required to save the country.† So now because of this case the â€Å"clear and present danger† speech had to become â€Å"imminent danger† speech to be punished. In the case of Schenck vs. United States the decision contracted civil rights, by creating the â€Å"clear and present danger† rule. But in Abrams vs. United States the civil rights have been expanded, because now just simply a clear dangerous speech wouldn’t be punished, it would have to be an â€Å"imminent danger† speech.

Argument Against Video Games

English 102 12 March, 2013 Argue in support of or against the statement that video games have â€Å"a redeeming social value. † Do violent video games have â€Å"a redeeming social value? † You could get many different answers to this question depending on who you ask. Is there any good that can come from video games? What harm can come to people and society from video games? Is modern culture being affected either negatively or positively by today’s video games and those that play them?Are young, impressionable, people affected by playing video games for hours and hours during their impressionable, developmental years? These are a few of the questions I will attempt to answer as I argue that video games are playing a big role in the downfall of modern society. It is now the law of the United States that video games are art. †It is now the law of the United States that video games are a creative, intellectual, emotional form of expression and engagement, as fundamentally human as any other† (Schiesel, NY Times, 2011, p. 1). Like the protected books, plays and movies that preceded them, video games communicate ideas – and even social messages – through many familiar literary devices (such as characters, dialogue, plot, and music) and through features distinctive to the medium (such as the player’s interaction with the virtual world),† Justice Antonin Scalia wrote for the Supreme Court, in a case that arose from a California effort to ban the sale of violent video games to minors. â€Å"That suffices to confer First Amendment protection† (Schiesel, NY Times, 2011, p. 2). And now video games – as vulgar, crude, disgusting and thoroughly unredeeming as they often may be – have finally been fully recognized as a worthy element of our culture† (Schiesel, NY Times, 2011, p. 1). â€Å"There is statistically significant evidence from the studies within the fields of psychology and so ciology to indicate that violent video games have a negative impact on a child’s behavioral development as he or she matures into adulthood. These studies approach the issue from a variety of perspectives, some analyzing the effects of video game usage on academic achievement and others that focus on usage’s effects on violent tendencies.Regardless of how these effects are measured, evidence is accumulating in favor of the position that they are not good for childhood development. Short of recommending alternatives or ways of preventing the kind of excessive video game use targeted in these studies as adverse, what is conclusively known is the prevalence and results of violent video games. Nevertheless, there are valid objections and concerns about these conclusions that shall be addressed in turn; none of these counterarguments or critiques of the research literature hold much weight.The arguments from scientific findings can be supplemented with academic philosophy, specifically in the area of ethical philosophy where some argue a non-distinction in moral terms between killing an imaginary character and killing an actual person. From this broad base of studies and research into the effects of violent video games on maturing children, it is conclusive that the negative effects of violent video game usage far outweigh any alleged positive effects† (Meyer, Yahoo! Voices, 2011, p. 1).Modern culture is being affected negatively by today’s violent video games and those that play them. The people that have played these games and then gone out to commit violent acts have affected society in a very negative way. The impressionable, mentally disturbed, people that cannot distinguish between killing an imaginary character and killing an actual person have committed terrible acts of violence more often in recent years. When these young people are in their maturing years their minds are conditioned in a very negative way by playing violent vide o games.One cannot help but think that these people may not have done these violent things if they had never played the violent video games. â€Å"Whether you play video games on a portable unit, a television or the internet, excessive gaming can affect your personal and profession life. Video game addiction can be as problematic as gambling and affects players as young as eight years old, notes Kevin Baker, director of Smith and Jones Addiction Consultants, in an article for Brigham Young University’s NewsNet. Be aware of the effects of a video game compulsion to keep the hobby in check† (Drea, Livestrong. com, 2013. p. 1).If you spend all of your free time playing video games and skip meals or lose sleep because of your excessive game play, a video game addiction can negatively impact your health. â€Å"The Mayo Clinic notes that children who spend more than two hours a day in front of a television or video games in lieu of participating in physical activity may suf fer from childhood obesity. In addition, the University of Texas at Dallas notes that the addiction can lead to such medical issues as backaches, headaches, eyestrain and carpal tunnel syndrome – pain and numbness that you may feel in your wrist, hands, shoulders and elbows† (Drea, Livestrong. om, 2013. p. 1). Relationships with friends and family members may suffer if you’re spending more time gaming than you are talking to or going out with loved ones. â€Å"The On-Line Gamers Anonymous website notes that gaming may be negatively affecting your life if you only want to talk about video games, lie to cover up the amount of time you spend playing, forgo intimacy with your spouse in lieu of gaming or argue with loved ones over your excessive gaming† (Drea, Livestrong. com, 2013. p. 1).Video games that feature violent actions and scenarios may lead addicted players to be desensitized to the violence. â€Å"Richard Gallagher, director of the NYU Child Study Center’s Parenting Institute, states that players who become engrossed in first-person shooter-style video games, for example, may adopt a detached view of society or develop aggressive thoughts and tendencies† (Drea, Livestrong. com, 2013. p. 1). There are a few positive video games. Educational video games and video games that help to keep the mind or memory sharp are certainly excellent tools.Using video games as flight simulators for our pilots and soldiers are also very helpful and educational. The people that use educational video games are not the people that are going out and shooting up schools full of little children. There is no way that a young person, whose brain is still developing, can become a better member of society by playing violent video games for hours and hours every day. The negatives far outweigh the positives when these violent video games are played. The impressionable young people are fooled into thinking that these video games are, in some w ay, real life.The weak minded, young, impressionable, people that play these games can be very easily conditioned to become more violent members of society. No one ever played an educational video game and then went out and shot up a school. There have been people that played violent video games in excess and went out and did just that afterward. Nothing good can come from playing violent video games for hours and hours every day. Violent video games are a big part of the downfall of modern society. Violent video games have no redeeming social value.

Blood and Vengeance Essay

In Sudetics book, Blood and Vengeance, the author portrays a multicultural country whose people were living together more or less peacefully until their dormant ethnic hostilities were awakened and manipulated in a war of aggression. It was a war that was brought on by a few people with a thirst for power and a score to settle which is indicative of the title. It is the tradition of Serbs to demand blood vengeance for past crimes against them and, while there may be readers who consider magnanimity as the noble thing, the Serbs and their culture, in sharp contrast, appear unsympathetic at times. In brief, Sudetic successfully illustrates the macro policy issues with an in-depth view of the Celik family’s experience in Srebrenica. This book is a devastating indictment of the international community for allowing atrocities like this to occur again, after similar incidents which occurred in WWII, Rwanda, Cambodia and Guatemala. It is a firm and definitive account of a tragic chapter in Bosnia’s history. The first section of the book helps explain the root causes of the war in Bosnia and contains a brief yet momentous introduction of the history of Bosnia. Sudetic then introduces the reader to the Celiks (A Bosnian Family). The reader becomes completely enveloped by the tragedy and ordeals that the family endures and it becomes hard not to empathize with them, sharing their deepest emotions and concerns. Central to the theme of this book is Sudetic’s comprehensive account of the atrocities that took place in Srebrenica after the town was overrun by the Bosnian Serb army. Muslim men were taken to different locations to be shot. Those who survived have been able to testify about these heinous atrocities. The Celik family fled from their village of Kusupovici to Srebrenica when the war began. Approximately forty thousand people from neighboring towns sought shelter in Srebrenica which was later taken under siege and was constantly shelled by the Bosnian Serb army. Very few U. N. convoys were allowed to enter Srebrenica in order to deliver food and medical supplies to its refugees. Srebrenica’s people were isolated from the rest of the world for three long years with severe food rations, the lack of electricity, clean water and medical supplies. Hundreds of refugees died from starvation and disease. Blood and Vengeance is virtually a gripping account of unlucky people who were trapped in an ironic â€Å"safe† zone of Srebrenica. The city fell on July 12, 1995 after three years of Serb occupation. The author describes the events as vividly as it was illustrated on television. Bosnian Serb forces summarily executed approximately eight thousand Muslims, an event not witnessed since WWII. The details of the massacre were gruesome including the days leading up to it. It was even more disturbing that the U. N. was completely indifferent to the plight of these people with numerous documents corroborating this. The U. N. maintained that, though they were given the authority for air strikes, they did not because they felt it would exacerbate the conflict. Those Muslims who tried to escape were frequently ambushed by the Bosnian Serb army. The impression a reader gets from this book is probably the most accurate one concerning the war in Bosnia. This war was not the mandate of the people but instead, the cruelty imposed by General Milosevic. It appears that, in this book, it’s the United Nations and Western diplomats that take the blame. In addition to blame put on the U. N. , Sudetic writes of the convenient fallacy that all sides in the Bosnian war were equally guilty of the evils perpetrated there. That was never the case. He also dispenses with the international community’s implication that the corrosive three years was inevitable. In reality, it was deliberately manipulated by nationalist Serb leaders. Sudetic also exposes the moral cowardice & incompetence of the international community. Even though it can be argued that the Serbs were manipulated by the anti-Muslim propaganda monopolizing the media in the former Yugoslavia, it is fair to state that the Muslims had nothing comparable to cloud their judgment. In summary, Blood and Vengeance, is a true account of a family in the Serbian conflict engaged in a political and social context of violence and aggression. There is a balance in the author’s criticism of Muslim and Serb atrocities, and his anger at the failures of politicians and peacekeepers is extremely pronounced. It is a riveting tale of the experiences of the Celik family and to the welfare of each family member as they try to escape the violence. Bibliography: 1. Blood and Vengeance: One Family’s Story of the War in Bosnia, Chuck Sudetic, 1999

How You Can Take Advantage of ACT Math Question Order

How You Can Take Advantage of ACT Math Question Order SAT / ACT Prep Online Guides and Tips Understanding how to do your best on the ACT math section means understanding how the math section is structured and where you can get the most points for your time and energy. We’ll walk you through how each ACT math section is organized and how you can use this information to your benefit, both in your studies and as you take your official ACTs. ACT Math Organization The ACT math section is ordered in two main ways- by difficulty and by content. Let's look at each. Math Organization Type 1: Difficulty Of the two organization categories, the biggest factor that determines the order of questions is difficulty level. "Difficulty" on the ACT math questions is characterized by: the time necessary to solve a problem, the steps required, how many math concepts you must employ, and/or how familiar or unfamiliar you are likely to be with the material. And the difficulty level increases over the course of the math test. You can generally split the difficulty of ACT math problems into three even zones. There are 60 math questions total and you can arrange them roughly like so: Questions 1-20- "easy" Questions 21-40- "medium" Questions 41-60- "hard" The reason we put these terms in quotes is due to the fact that these breakdowns are approximately true, but not everyone will have the same concept of"easy" or "hard" when it comes to math problems. The difficulty of any particular problem will depend on your experience with the topic, how well you understand the phrasing of the question, or even your level of fatigue and concentration at the time. But splitting the ACT math section this way works as a rough guideline for most students. In general, with each new tier of difficulty, the questions will take longer to solve and often require more steps. For instance, it might take you as little as 10 seconds to solve question number 3, but take as many as a two or three minutes to puzzle over question 55. (Note: we will talk more about how you can balance your time per question later in the guide.) Math Organization Type 2: Content Because â€Å"difficulty† is partially determined by how well you’re likely to know the material (based on the typical middle and high school curriculum), this follows that the test is also ordered, in part, by topic. The more years you’ve spent studying a math topic, the more likely that you are to consider a particular question â€Å"easy.† Though the topics mix and mesh with one another, there are still overarching patterns of where you are most likely to find your algebra questions or your trigonometry problems. Because you’re likely to have seen and studied single variable equationsfor more years than you've studiedtrigonometry, you’ll see more of your algebra questions early on in the test and more of your coordinate geometry and trig questions later in the test. So most of the algebra questions will be "easy" (though not all) and most of the geometry and trig questions will be "medium" or "hard" (though, again, not all). The ACT is a standardized test, so each test will look very similar. We have broken down one ACT math test (test code 67C) by math topicto demonstrate this pattern in action. 1. Algebra 31. Plane and Solid Geometry 2. Algebra 32. Numbers 3. Algebra 33. Coordinate Geometry 4. Numbers 34. Coordinate Geometry 5. Algebra 35. Numbers 6. Algebra 36. Coordinate Geometry 7. Algebra 37. Plane and Solid Geometry 8. Algebra 38. Plane and Solid Geometry 9. Algebra 39. Coordinate Geometry 10. Plane and Solid Geometry 40. Plane and Solid Geometry 11. Plane and Solid Geometry 41. Coordinate Geometry 12. Algebra 42. Trigonometry 13. Numbers 43. Numbers 14. Algebra 44. Coordinate Geometry 15. Numbers 45. Plane and Solid Geometry 16. Numbers 46. Plane and Solid Geometry 17. Plane and Solid Geometry 47. Plane and Solid Geometry 18. Numbers 48. Plane and Solid Geometry 19. Numbers 49. Algebra 20. Plane and Solid Geometry 50. Coordinate Geometry 21. Algebra 51. Coordinate Geometry 22. Trigonometry 52. Coordinate Geometry 23. Numbers 53. Algebra 24. Coordinate Geometry 54. Algebra 25. Algebra 55. Algebra 26. Numbers 56. Plane and Solid Geometry 27. Plane and Solid Geometry 57. Trigonometry 28. Coordinate Geometry 58. Numbers 29. Algebra 59. Algebra 30. Coordinate Geometry 60. Numbers As you can see, the math topics are mixed in with one another, but there are some distinct patterns. Questions 1-30 are more algebra and numbers heavy (70% of the questions), while questions 31-60 are more geometry and trig heavy (67% of the questions). This pattern will hold true for any given ACT. The difficulty of questions may increase as you go, but if you take it one step at a time, you'll soon be scaling to the top. How to Use the Test Structure to Your Advantage There is no guessing penalty on the ACT, so your goal is to answer as many questions as accurately as possible across the board. Of course you are also on a strict time crunch, so this is not always easy. Depending on your current scores (and your target scores), this may mean that you focus most of your time and energy on a particular section of the test and then blindly- or, time permitting, strategically- guess the rest of your questions. (Note: for more on how to guess to your best advantage, check out how to guess on the ACT math section). For others, your score goals may mean that you look at at and attempt every single question. There will, however, be a general step-by-step guideline to follow for students scoring at all levels. So let's break it down. Step 1: Take a Full Practice Test Taking a practice test- a full practice test!- is always step one when embarking on any kind of study plan for a standardized test. You won’t truly know where you currently stand or how to specifically improve from there without first taking a practice test. And though you may be concerned specifically with your math score right now, that score fits into the larger test-taking picture. The ACT lasts for several hours at a time, and your levels of concentration and fatigue will fluctuate. So only by taking the full test will you be able to see how your math score fits into your overall ACT score. Try to emulate the structure of the real test as much as possible, so carve out a few hours on a weekend and take the full practice test in a quiet environment. Here, you can find free full ACT practice tests and answer keys. Step 2: Set a Target Score Goal Now that you’ve taken your practice test and scored the results, check out how your scores currently stack upand set yourself a target score goal. This will be the score that you aim to reach by test day, and both your current scores and your progress towards this goal will determine how you go about your studying. Step 3: Find the Patterns in Your Right and Wrong Answers Now take a look at all your wrong answers and see if you can spot any patterns to the errors. Are you mostly getting wrong answers in a particular section, like questions 25 - 35 or 45 - 60? Are you mostly getting questions wrong by topic (do those triangle problems throw you for a loop no matter where they are on the test)? Let's look at the different types of errors by location and by content and see which apply to your current test scores. Different types of location errors include: Errors spread fairly evenly throughout the math test (so about as many wrong answers in questions in the first 20 questions as the last 20). Errors clustered in pockets. Usually, these occur around questions 25-35 and questions 40-50 because this is where the test transitions difficulty levels. Errors mostly contained in the "medium-high" and "high" difficulty ranges of questions 45-60. Now look over your math test and see if you can identify the questions according to topic. How did your right and wrong answers sync up with specificACT math topicsbeing tested? Tally how many questions on each topic were on the test and how many questions you answered correctly for each topic. (So if questions 15 and 29 were sequence questions and you answered number 15 correctly and 29 incorrectly, give yourself a score of $1/2$ in sequences.) Often, student errors will be a combination of location and topic, so don’t be alarmed if this is the case. Write down on a separate piece of paper: The location of most of your errors Your personal "score" by math topic (e.g., $3/6$ in lines and angles, $4/4$ in statistics, and so forth.) This list will help you hone in on your weak areas and target them as you go through your studies. Step 4: Brush Up on the Most Important Content The big-picture goal when studying for the ACT is the maximize your score gain for every hour spent studying. This means that the best strategy for success is to focus your time and energy on places you can make the easiest (and, therefore, quickest) improvements and areas where you can make the most improvement. So let's divide and conquer. Making Quick Improvements Each and every question on the ACT is worth one point. It doesn't matter if it was the easiest question on the test and took you all of three seconds to solve, or if it was the hardest question on the test and took three minutes- each question is worth the same amount of points as every other question. This means you should maximize your time and energy by picking up any points you're missing in the first half of the test (which, you'll remember, is the "easier" half of the test). This will net you a point increase in the shortest amount of time. So if you’re missing five or more questions in the 1-30 range, take a close look at each of your wrong answers. This is about 17% or more of the "easy" half of your test, so see if you can look at your errors and identify whether or not you’re missing these questions based on a lack of knowledge of the content. If so, it’s time to brush up on some of your algebra and numbers topics. If, however, you’ve taken a look at your errors list and seen that you're mostly missing questions in the later half of the test based on both difficulty and content, it’s time to more specifically hone your focus. Making the Most Improvement Let’s say you can organize your current mathematical knowledge into four categories: perfect understanding, good understanding, okay understanding, and no understanding. Because we're looking to now gain the most improvement from your time, the first step is to focus on improving your "okay" areas. These are areas you have some familiarity with, but aren't the strongest in, and just a quick refresher on the topic can gain you tremendous point value for your time. Our individual math topic guides will take you through the know-how on each and every ACT math topic you need to brush up on. In each, you'll gain a greater understanding of the topic in question as well as how you'll see it presented on the ACT, as well as get a chance to practice on real ACT math problems. After you've brought these "okay" topics up to speed, the next step is to look at improving your "no understanding" topics. These are areas where you have a current weak foundation and so will represent the greatest potential leap and improvement in your score. (Again, our math topic guides will help you improve your knowledge of each and every ACT math topic you'll see on the test.) Because this might be difficult to visualize right now, let's take a sample score breakdown of the test by topic. Let’s say that there were six questions each on four different topics- exponents, circles, lines and slopes, and trigonometry- and your score breakdown of correct answers looked like this: Exponent questions: 5 out of 6 Circle questions: 2 out of 6 Lines and slope questions: 4 out of 6 Trigonometry questions: 0 out of 6 If we classify each of these topics by your understanding, we would say that you had a â€Å"perfect† (or nearly perfect) understanding of exponents, â€Å"good† understanding of lines and slopes, an â€Å"okay† understanding of circles, and â€Å"no understanding† of trigonometry. Now that you've cataloged your scores, you know which topics to target your study focus on and in which order. To start with, the next step would be to focus and brush up on your â€Å"okay understanding† areas (in this case circles). Although rehashing your near-perfect knowledge might make you feel productive, it won’t actually help you all that much at this moment. Until you start getting â€Å"perfects† or nearly perfects in all topics across the board, it’s better to spend your study time on areas where you can make the greatest improvement. In this case, honing your knowledge of exponents would only gain you one more point out of 60. Your time can be better spent elsewhere. You may also be tempted to perfect those â€Å"good† understanding areas (in this case lines and slopes). But the difference between â€Å"good† understanding and â€Å"perfect† is likely to only be a question or two out of 60. In this case, you would get a maximum return of 2 points, which is not nothing, but you can spend the same amount of time studying circles and probably get a higher point return for that time. Again, only focus on getting your good scores up to perfect once you’ve brought up your scores on all your topics and you’re aiming for that perfect ACT math score. Now if you bring your â€Å"okay† areas up to almost perfect, you will likely be able to gain a significant point increase. In this case, if you spend your study time learning your circle material, you could potentially increase your score by 3 or 4 points. Once you’ve brushed up on your â€Å"okay† understanding areas, set your sights on those â€Å"no understanding† math topics. The reason these topics are in â€Å"no understanding† purgatory is likely because it is a topic that you dislike or that you haven’t studied much in school. But, despite this, even a little more understanding of the topic than you have now will likely gain you a few more points than you had before. In addition, bringing up your â€Å"okay† understanding and â€Å"no understanding† areas will allow you to use your imperfect- but still significant- knowledge of the ACT math topics in question to strategically eliminate answer choices. Even if you don’t actually know how to solve the problem, knowing a little more about the topic than you do now will give you a much better foundation to strategically eliminate answer options and guess for your right answer. Your study time is precious and limited, so distribute it wisely and use it to gain the most point return for your energy. An hour spent brushing up on unfamiliar topics will gain you a much more significant point increase than an hour spent brushing up on topics you already understand almost perfectly. Step 5: Develop Your Own Personal Timing Plan for the ACT Math Section One of the hardest aspects of the ACT math section is the fact that you must keep track of your pacing yourself. You are given 60 minutes and 60 questions to do with what you will, so taking too long on some questions will leave you with no time at all to solve others. And yet going too quickly through the test can lead you to make careless errors. Everyone's pacing and ability to solve questions on a time crunch will be different, and yours may even change from test to test as you get used to ACT questions and the pacing involved. So take the time as you study to develop your own personal timing structure and adapt it as you need to. A good plan to start with is to break the test into thirds and give yourself varying time limits for each section. So begin by giving yourself: 15 minutes for questions 1-20 20 minutes for questions 21-40 25 minutes for questions 41-60 Now this may not be the perfect timing structure for you, but it's a place to start. See how you need to adapt it to your own personal preferences by experimenting. And if you find that you're simply running short on time no matter what you try, check out our more specific advice on how to stop running out of time of the ACT math section. Step 6: Adapt Your Study Focus Based on Your Current and Target Scores As you go through your studies, we recommend that you take at least two to three practice tests, evenly distributed across your study time. So, if you have three months to prep, take a practice test about once a month. This will give you not only the chance to practice the best simulation of the real ACT possible, but will also show you how well and in which areas you’re improving. Your study plan will adapt based on your current scores, your score goals, and your rate of improvement. Current Score is 25 or Under If you’re currently scoring in the 25 or under range, your goal is to turn yourself into a â€Å"jack of all trades, master of none† type of mathematical warrior. If you already have a â€Å"perfect† understanding of any given math topic, great! If not, don’t worry about it right this second. Try your best to get yourself up to â€Å"okay† or even â€Å"good† understanding of each topic before you start mastering any particular one. As you go through your list of "okay" and "no understanding" topics to improve your knowledge of each, focus first on the topics that come earlier in the test, since most of the questions will be "easy" or "medium" difficulty.So if you have an "okay" understanding on both an algebra topic and a coordinate geometry topic, start by bringing up your knowledge of the algebra topic first. If your knowledge base in each topic is relatively similar, then always start by improving your algebra and numbers topics first, then turn to plane and coordinate geometry, and finally trigonometry. We have compiled all of our math guides by topic as well all the free ACT math practice you can find online. No matter where you're struggling, we'll help get you up to speed on where you need to be before test day. Current Score is 26 and Above Only once you start getting into the 26 and above range should you work on perfecting all of your math topic knowledge as much as possible. At this scoring level, you’ve probably already achieved at least a passing understanding of all the math topics on the test, so now is the time to master them to the best of your ability. Look to the types of questions and math topics you missed the most questions in and start by focusing your attention there. Again, areas in which you can make the greatest improvement will be the best focus of your time and energy. And just as you would in the 25 and under range, check out our math topic guides for definitions of each topic, ACT math strategies to solve the questions on each topic based on how you’ll see them on the ACT, and practice questions with answer explanations. Practice and more practice is the way to go when attempting to master an ACT math topic. Be sure to also test yourself against the most difficult math problemson the test to see where you currently stand against the toughest of the tough and where you can improve. Deep breaths, clear head. Though it may all seem overwhelming right now, you are entirely capable of mastering the ACT.(John Henderson/Flickr) The Take-Aways Understanding how the ACT math test is structured and how to use that knowledge to your best advantage while studying is a good chunk of the battle won already. The key to mastering the ACT math section is a combination of understanding and practice, and you’re well on your way already. Your study plan should always be a reflection of your current standing and your target goals, and should adapt as you make progress. Study smart and work with the structure of the test instead, and you’ll see improvements in your scores in no time. What’s Next? Stuck on your ACT math problems? Check out our guide to learn how to spot when you're going down the wrong path and how to correct the course. Stuck procrastinating? Learn how to turn your studying around and overcome your desire to procrastinate. Looking to get a perfect score on the ACT math section? Our guide (written by a perfect-scorer) will help you get those high scores you've been aiming for. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Math lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Sickle cell anemia.

Sickle cell anemia. Abstract Sickle cell anemia is a group of inherited red blood cell disorders. Normal red blood cells are round like doughnuts, and they move through small tubes in the body to deliver oxygen. Sickle red blood cells become hard, sticky and shaped like sickles used to cut wheat. When these hard and pointed red cells go through the small blood tube, they clog the flow and break apart. This can cause pain, damage, or low blood count, or anemia.DiscussionThe red cell sickle is made from a substance in the red cell called hemoglobin that carries oxygen into the cell. One little change in this substance causes the hemoglobin to form long rods in the red cell when it gives away oxygen. These ridged rods change the red cell into a sickle shape. You can only get sickle cell anemia from inheriting it from both parents who are carries of the disease.English: Description Malaria versus sickle-cell tr...Sickled red blood cells are destroyed faster by the boy than are normal red blood cells. When l arge numbers of red blood cells are rapidly destroyed by the body, a condition called hemolytic anemia results.Sickle cell anemia is not contagious and can not be transmitted by germs. Sickle cell anemia is an inherited disorder from parent to child. In order to obtain sickle cell, a child must be born with two defective hemoglobin S genes. A child born with sickle cell trait has inherited one defective gene from one parent, and a normal gene from the other. People who have the sickle cell gene are called carriers. Sickle cell anemia develops in an average of one out of four children parented by two carriers. When one person has the sickle cell trait but the other has normal hemoglobin,

Analysis and Interpretation of The Cove

Analysis and Interpretation of The Cove That’s what those call it around here, where traveling long distances though wooded scenery is the norm. After a dozen or so miles north of Caribou, Maine, traveling over hill and down into valleys coming around a few wide turns you have only traveled half of your journey to Van Buran Cove. Turning onto a road unpaved by industrial means, through closer knit cedar trees and mud holes that can swallow your vehicle if you are not careful. Only then do you find The Cove, a break of sun in the middle of a forest with slightly murky waters on a rocky beach. It could be a popular place If it was a little easier to get to, though the other side of the lake is dotted with cabins of which you could easily decipher which was from the higher class then others. Though that isn’t the view that really catches your eye, what can really put your mind into wonder are the 7-foot-long skeletons of whatever marine life that hides below the waters of the cove. Ducks peddle along across the top of the water with their duckling seemingly peaceful, and the sound of the waves lapping against the rough shores. You can see children paying across the lake, boat skimming across the top, but by the cove is a graveyard of the mysteries of that same lake. Hidden by the balsam fir and the white cedar, you can be the fly on the wall to the secrets of the lake, or you can take you time enjoying the sun and water in your solitude in a place where no human life treads often. Albeit the bones of the deceased monsters of the deep or rocky path that can ruin a car or truck which leads there, no one seems to come often and it is a place you can really remember.

Public Relations Campaign Essay Example | Topics and Well Written Essays - 1250 words

Public Relations Campaign - Essay Example The new plan will be able to reduce the number of people that are uninsured. Another aim of the public relations campaign is to ensure a transparent market for the people and to offer affordable healthcare cover for every citizen in California. Many of the residents of California and other states do not understand the Obamacare thus many people have not enrolled for the insurance policy. Many people believe the Obamacare strategy is expensive and does not cover every citizen in America. In 2015, the enrollment of people to Covered California is in subtle numbers. The organization has to make 15% budget cuts because of the lack of registration of the population in the course (Hemphill 4). The registration number of the people is the most disappointing since the Obamacare plan became active. The company has to repair their balance sheets for nearly one million dollars that critics claim to be an illegal move. The program of Covered California also faces charges of cronyism. It happened after there were contracts worth 184 million dollars awarded with no bid. These are some of the problems facing the insurance program, and it has affected the citizens in more ways. Nearly one million citizens do not have access to their insurance cover because of the lack of communication between Covered California, Council and the Federal Government’s system. There are over 900,000 people that had enrolled for their Medi-Cal and are yet to receive them several months down the line. The official ID card is what makes them eligible to receive the medical care. They are however yet to receive their ID Cards. The Department of HealthCare claims they are not to blame for the delay of the ID Cards. There was no communication between the Covered California website and the counties thus the absence of the ID Cards. Some of the citizen’s information is still in limbo in the Covered California site (Hemphill 7). The problem has an

Media law Essay Example | Topics and Well Written Essays - 1000 words

Media law - Essay Example In spite, cyber law tries to integrate the problems caused by individual actions in the cyber space with better set of laws prevailing in the societies. This illustration of the particular crisis can be without difficulty settled by means of numerous set of laws. The global convenience of Internet means that it has no lawful authority but has to de facto the control over these actions. The cyberspace myth admits the challenges in deciding the authority of an online agreement. A wide range of concerning issues has been applied to launch the jurisdiction of an agreement carried out by the electronic media. The general myth concerning the cyberspace is that internet has an innovative jurisdiction in which the present polices and systems apply. All the players concerned in internet operations exist in the present authority. Much of the rules and regulation is conflicting, very difficult or is not possible to obey. The worldwide outlook of the primary lawful issues emerged by the arrival of the internet as a global media of communication device. The universal tendencies in the advancement of the lawful matters are addressed and the efficiency of possible instrument for the lawful variation is related to the internet rules. Internet governance is the growth request by governments, the personal segment and the public in particular positions of the shared values, rules, regulations and managerial principles where the programmers’ form the growth and make use of the internet. One of the treasured fallacies regarding the cyberspace is that Internet is completely decentralized and naturally unmanageable. Also, there are two wide governance problems lifted by the Internet. The first one is that how the Internet handled itself in a scientifically difficult worldwide communication system. Secondly, how to lawfully manage actions carried out on the Internet. In any of the network several

Personal statment for ucas Statement Example | Topics and Well Written Essays - 750 words

Statment for ucas - Personal Statement Example Of most importance is that I received awards with two prestigious prizes in Europe entitled ‘The Small Montmarte in Bitola in Macedonia and TheEvora’ which appeared in the local dailies at the time. It is about this time when I joined the Roedean School in the United Kingdom where I sat for my GSE and passed well. Then, I joined the Lancaster University where I accomplished my first year in Fine Arts. I became convinced that I had a passion for Architecture hence put extra efforts to become an architect. I became fascinated in applied art as opposed to previously drawing and/ or creating. Nevertheless, I was certain that there existed a strong connection between doing arts and architecture. Moreover, aesthetic perspective suggests that the hand is the most direct linkage between my mind and the paper. Another reason that inspired me further in Architecture was during my Course at the Lancaster University, there was investigation of modernism history that has a huge impact on the course. Scholars affiliated to this field have continually described architecture to suit the normal life. Forinstance, an English critic of Aestheticism, Walter Pater declared that â€Å"all art continually aspires to the condition of music†. Another English artist, William Morris argued that â€Å"architecture was the primary form to which other arts could be related, and it could be a meeting place for artists and craftsmen†. In a general sense, the Maslow’s hierarchy of needs, physiological needs is the physical requirements for human survival. As such, architecture is a shelter, a protection, a necessity but also exists as a form of art, and the discovery of cave by the Caveman and the building of the Orthodox by the Ancient Greek. Pertaining to achievements,I participated in a Guinness World Records art project known as â€Å"Brushstrokes over

Middle East Conflict Resolution and the Arab Spring Essay

Middle East Conflict Resolution and the Arab Spring - Essay Example The region has shown higher economic growth from 1965 to 1985. However, due to several conflicts and wars prevailed in the region, its economic growth and development has drastically fallen. The conflicts in the Middle East region have been a never ending process from centuries. The recent conflicts in the region have significantly affected its economic progression as compared to others. One of the major conflicts, which took place in the recent past few years, is the Syrian Civil war. More importantly, there always have been conflicts amid the two Islamic groups of the region, including Sinai and Shia (Soliman, 2013; Wilson, 2012). The conflicts among the two Islamic groups have resulted into devastating economic and social loss from decades. Similarly, in last decade, a devastating war in Iraq can be witnessed, wherein millions of people have been affected. Moreover, as a result of certain issues including corruption and terrorist attack among others, there has been extreme downfall in the developmental procedure of the economy of the region. This certainly resulted into discouraging the conduct of business efficiently in the region. Thus, the people of the region in order to bring back the economy on track, protested with the conduct of certain revolutionary activities against the government. One of such significant revolutionary acts can be ascertained as the Arab Spring. The activities involved in the revolt included riots, tremendous civil disobedience, self immolation and strikes that disrupted the normal functionalities of the region (Soliman, 2013; Wilson, 2012). Contextually, the prime intent of this essay is to discuss and analyze one of the significant issues i.e. â€Å"Middle East Conflict Resolution and the Arab Spring† with prime focus on determining its impact on modern businesses. In this similar context, various

Descartes Essay Example | Topics and Well Written Essays - 1750 words

Descartes - Essay Example There must be a proper procedure of metaphysical verification through which the mind can get certain of what it thinks and there must be strong emphasizing proofs for his. But later on refuting has own arguments to some extent, Rene argues that since he is certain about the fact that he is thinking about something, so he can conclude on this tautology that man is something which has the ability to think. Existence of God is one of the most important and centric circle of attention for the mediator. He builds the proofs for the existence of God by building an argument based in the human mind processes. He says that the human mind of packed with the idea of existence of God and if by any means this idea is created then it must be created by God himself. Humans are weak and don’t have powers to illusion the minds so impeccably so this lead to the fact that this idea of God’s existence is injected in the human minds by the God himself which depicts the existence of God. ... He argues to get rid of all the dogmas and really believe. In this paper, one out of six meditations will be summarized and discussed. Explanation In the sixth meditation, concerning the Existence of material things, and the real Distinction between Mind and Body, Rene tries to explore the hidden phenomena in the clear distinction of one’s self with external events and object along with the strong emphasis to prove that things outside self and God exists. While discussing the credibility of mind-body dualism, meditator argues that the human behind always feel the internal needs for something that are triggered by the external factor but this cannot be felt outside the body for example he says that he can feel heat, pressure, tickling and hunger within his body but he cannot feel these physical characteristics and happening outside his body. He asks a series of question and says why is human body self centric and why we cannot feel the physical variants of other people (Descart es and Stanley, 193). The main argument which is built by the meditator is that human body and body yare not interdependent and they can exists without each other for example he says that human body has a certain characteristic of extension which is inherent in it. The human body gets extended with the passage of time but the human mind is not extendable and remains of the same size this means that this basic characteristic of extension does not co-exist in the human mind and body so human mind and exist without body and work on its own. The meditator then argues that the human mind and body are dependent upon the physical objects and substances which do not only cause the triggering of internal demands of the human mind and body, they also play a colossal role to satisfy

Who we really are Essay Example | Topics and Well Written Essays - 1250 words

Who we really are - Essay Example In the case of a country such as the United States, the exercise of locating and ascribing identities to individuals can be a complex process. A country renowned for being the 'melting pot' of cultures, languages and races, people here can draw upon a range of national, cultural and linguistic heritages. The literary works chosen for this essay deal with such complexities. By perusing these literary sources and by performing further analysis upon them, the rest of this essay will attempt to answer the topic 'Who we really are?'. The question mark in the title is taken as a rhetorical device, meaning that it implies a lack of clear-cut answer to the purported question. In other words, the thesis is that socio-cultural markers used to describe an individual's background cannot be given too much importance and should not be taken as definitive of the person; there are dangers and risks in doing so, and there are many advantages in treating identity as a fluid concept. (Evidence/Support 1) In the write-up The People In Me by Robin D. G. Kelley, the author talks about his own multicultural background and in the process makes a valid observation about Americans in general: â€Å"Although folk had trouble naming us, we were never blanks or aliens in a "black world." We were and are "polycultural," and I'm talking about all peoples in the Western world. It is not skin, hair, walk, or talk that renders black people so diverse. Rather, it is the fact that most of them are products of different "cultures" - living cultures, not dead ones. These cultures live in and through us every day, with almost no self-consciousness about hierarchy or meaning. "Polycultural" works better than "multicultural," which implies that cultures are fixed, discrete entities that exist side by side in a kind of zoological approach to culture. Such a view obscures power relations, but often reifies race and gender differences† (Kelley, 2011, p.483) (Evidence/Support 2) The above passage c learly illustrates how identities work in real-life as opposed to how governmental institutions perceive of them in their census statistics. Indeed, 'polycultural heritage' seems the more plausible characteristic of individual identity, as opposed to rigid categorizations. Similarly, in the poem Executive Order 9066 by Dwight Okita, what we see is an instance of the malleability of one's identity - in this case particularly that of national identity. Fourteen year old Ozawa, who is of Japanese descent, is nevertheless fully acculturated as an American girl. And this reflects in her food habits and other interests. (Okita, 2011, p.187) The poem does remind us of the dangers associated with stereotyping through the example of Denise O'Connor's hostile reaction to her friend Ozawa's heritage. For example, at the tender age of 14, young Ozawa must have found it extremely distressing to have been rebuked, snubbed and treated as a criminal by her closest friend Denise. Even if some member s of the Japanese American community had been spying for the benefit of a war enemy, it is totally not acceptable to include children in the suspects' list, let alone the entire community. The rounding up of Japanese Americans during the Second World War is a real event, albeit a disgraceful one in American history. Hence the poem by Dwight Okita has socio-historical significance. And the lesson we can take away is this: the government's distrust of a section of the population is a gross violation of basic rights of its citizens. And Denise's adverse reaction toward Ozawa is just one example of the unfairness of it. In this case of unwarranted distrust, the victimizers were the ones who acted and felt indignant toward the victims. With the unraveling of more information, it

Descartes Essay Example | Topics and Well Written Essays - 1750 words

Descartes - Essay Example There must be a proper procedure of metaphysical verification through which the mind can get certain of what it thinks and there must be strong emphasizing proofs for his. But later on refuting has own arguments to some extent, Rene argues that since he is certain about the fact that he is thinking about something, so he can conclude on this tautology that man is something which has the ability to think. Existence of God is one of the most important and centric circle of attention for the mediator. He builds the proofs for the existence of God by building an argument based in the human mind processes. He says that the human mind of packed with the idea of existence of God and if by any means this idea is created then it must be created by God himself. Humans are weak and don’t have powers to illusion the minds so impeccably so this lead to the fact that this idea of God’s existence is injected in the human minds by the God himself which depicts the existence of God. ... He argues to get rid of all the dogmas and really believe. In this paper, one out of six meditations will be summarized and discussed. Explanation In the sixth meditation, concerning the Existence of material things, and the real Distinction between Mind and Body, Rene tries to explore the hidden phenomena in the clear distinction of one’s self with external events and object along with the strong emphasis to prove that things outside self and God exists. While discussing the credibility of mind-body dualism, meditator argues that the human behind always feel the internal needs for something that are triggered by the external factor but this cannot be felt outside the body for example he says that he can feel heat, pressure, tickling and hunger within his body but he cannot feel these physical characteristics and happening outside his body. He asks a series of question and says why is human body self centric and why we cannot feel the physical variants of other people (Descart es and Stanley, 193). The main argument which is built by the meditator is that human body and body yare not interdependent and they can exists without each other for example he says that human body has a certain characteristic of extension which is inherent in it. The human body gets extended with the passage of time but the human mind is not extendable and remains of the same size this means that this basic characteristic of extension does not co-exist in the human mind and body so human mind and exist without body and work on its own. The meditator then argues that the human mind and body are dependent upon the physical objects and substances which do not only cause the triggering of internal demands of the human mind and body, they also play a colossal role to satisfy

Representation of ethics in the stage dramas of Pakistan Essay Example for Free

Representation of ethics in the stage dramas of Pakistan Essay It is a sad reality that : vulgarity and obscenity has corrupted our theaters as commercialization has become their main motive , this paper discusses these issues. Stage dramas are related to our society and culture, they were the part of our society and will remain, however modern changes have taken place . Dances and vulgar comments have no positive impact on our society and they fail to depict our culture. Background Indrasabha In 1855, the enactment of the play Indrasabha (the Heavenly Court of Indra) written by Agha Hasan Amanat Ali in the courtyard of the last Nawab of Oudh, Wajid Ali Shah, marked the beginning of Urdu theatre. The drama dealt with the love story between a fairy and a prince. The Nawab, who was a Kathak dancer and had written theses on stage techniques, composed some of the songs and choreographed the dances for the play. It was a huge success. Its characters (Sabaz Pari (Green Fairy), Kala Deo (Black Devil) and Lal Deo (Red Devil)) live on as a part of the vocabulary of the South Asia. Post Independence theater Pakistani literature The distinct voice of Pakistani literature came soon after the Partition of India in 1947. Since there were many cultural similarities, Urdu and English Literature was inherited by this new state. Over due course, a literature which was somewhat uniquely Pakistani has emerged in every province. Initially the plays were all about the independence and the atrocities committed on the Muslims by the Hindus and Sikhs but this gradually began to change and the current trend is specifically Pakistani venturing into many different genres. Saadat Hasan Manto Main article: Saadat Hasan Manto Manto is arguably the most influential Urdu writer of the 20th century. He was one of the most controversial as well. His work is comparable with D. H. Lawrence. This comparison is made because like Lawrence he also wrote about the topics considered social taboos of his Society. He addressed topics ranging from the socio-economic injustice prevailing in pre- and post-colonial South Asia; he stirred up quite a fury when he wrote about controversial topics of love, sex, incest, prostitution and the typical hypocrisy of a traditional South Asian male. In dealing with these topics, he wasnt careful to conceal any of the facts and clearly showed the true state of affairs. His short stories were often intricately structured, with vivid satire and a good sense of humor. Manto was a well known film writer of the Indian cinema and was making good money. He however, chose to abandon his lucrative career and migrated to Pakistan. In the seven years that Manto lived in Lahore he continuously struggled for survival. However, he proved to be a productive individual who gave some of his best writings to the literary world regardless of his domestic situation. It was in Lahore that he wrote many of his best known works. Manto was primarily known for his short stories of the South Asia, great literature out of the events relating to the Partition of India. The literature, which came out of the period that followed, is considered to have been progressive in its tone and spirit. According to several critics it had not only evolved its own identity, but also had played a significant role in documenting the hardships and hopes of Pakistan in the latter part of the 20th century. Manto also wrote plays and many of his stories have been successfully adapted for the stage. Some of his characters have become legends in the minds of theatregoers. Farrukh Nigar Aziz The daughter of Abdul Aziz Falakpaima, Farrukh Nigar Aziz was a known literary figure even before the partition. She and her sisters were educated along liberal styles of education. These women received opportunities that were somewhat of a rarity in their day. Formal education for Muslim women and having a career in the arts or performing arts was considered to be unrespectable. Types of theatre The general complaint in conservative circles is that commercial theatre is lowbrow and thrives on obscene dialogue and dances. The fact is that at least three departments are tasked with monitoring the activities of commercial theatre. From the Punjab Arts Council, which is responsible for vetting the scripts to District Coordination Officers, who are authorized to monitor the screening of plays, to the Home Department that actually takes action against producers, directors, artistes and theatre owners, the dice is loaded against entertainment at every step. Local theatre Commercial theatre is surviving this accusation and, in some cases, even thriving this shows that people want entertainment and are prepared to watch plays despite the hazards of doing so. Just like any demand and supply situation, since there is a demand there will be a supply. The arrival of commercial theatre in Lahore was in the early 1980s. The joint efforts of Naheed Khanum, Amanullah, Mastana and Baboo Baral ushered in the art the lively dialogues and innovative style was like a breath of fresh air for the citizens. The initial venue for the staging of these plays was Alhamra but a replacement venue had to be sought once Alhamra closed down for renovations in 1981-1982. Each and every script has to be cleared by the Punjab Arts Council (PAC). Lahore has five private (Tamaseel, Mehfil, Naz, Crown and Alfalah) and a government theatre (Alhamra). The moral brigades claims of vulgarity and calls for closure of commercial theatre have become common in Gujranwala, Faislabad, Multan and Sahiwal. Most of the complaints originate from a small community of zealots while the majority of people enjoy the performances. In Lahore, most of the audience come from other cities. The theatres are packed on Thursdays, Fridays and Saturdays. A stage play usually runs for 16 days and earns around two million rupees in that time. Tickets cost from Rs. 200 to Rs. 1,000. Training institutions Punjab Lok Rahs Main article: Punjab Lok Rahs  Punjab Lok Rahs started working as an independent alternative theater group in 1986. The group has seen a number of upheavals both internal and external during its history. On average, the group has held a performance every fortnight since its creation. It started as a group of young men and women, primarily students, that was concerned with the military oppression of arts and cultural activities in Pakistan. The group cherished a society that has gender equity and democratic values, respects all humans and offers equal economic opportunities to all. Rahs believes in organized and conscious efforts to realize this dream. Theater is its medium. Rahs experience in the art of theater is very deep as well. From staging classical epics to quick response street skits and from working out foreign adaptations to improvising ones with community and from performing at overseas festivals to villages and urban slums, Rahs has touched upon a host of issues. Rahs canvas is very wide and diverse as it has dealt with subjects like child marriage and womens right to marry of their free will and staged plays against arms race and military dictatorship. Besides experimentation and experience, Rahs has learned theater from its gurus like Badal Sarkar. Its members have received training from many institutions in other countries. The group has imparted theater training to a number of civil society organizations as well. It has supported scores of other organizations by performing for the communities with which they work. Rahs draws inspiration from Punjabs indigenous theater tradition. Its name ‘Rahs is the Punjabi word for local form of theater and its logo shows the basic props of this theater. The group aims to marry the tradition with modern techniques and concepts and make it an effective tool in the hands of organizations working for social change. Rahs performs plays only in the mother language of its audience the people of Punjab. The group believes that the mother language lies at the heart of the issue of cultural identity. The group not only performs but also trains other dramatic societies and community organizations to do theater as an art and use it as an effective tool of communication. The Rafi Peer Theater workshop is named after Rafi Peer one of the pioneers and founders of Modern Urdu and Punjabi Drama in the Ind-Pak Subcontinent. The Theater workshop was founded in 1974 by Salmaan Peerzada and his brothers Usmaan Imraan Sadaan Faizaan and his sisters Kausar and Tasneem Peerzada. The Theater Workshops aim was to bring social and cultural change through the Arts. The theater workshops first Production was Culture Culture. An avant grade theater experiment for its time. It was an effort at creating original contemporary drama in Pakistan. The Play was Performed both in Lahore and Karachi. It was Created and Directd by Salmaan Peerzada, Starring Kursheed Shahid, Perin Cooper,Salman Shahid, Rubina Saigol, Imraan Peerzada and Samina Peerzada. Over past three decades the Rafi Peer theater workshop has produced diverse and amazing body of work in Drama, Puppetry, Dance, Music, besides this it hosts four major Art Festivals. Rafi Peer theater workshop has done enormous service for performing Arts in Pakistan, by supporting Artists and the Arts.